How to Start a Portrait Photography Business in Concord, North Carolina

Are you passionate about photography and considering starting a portrait photography business in Concord, North Carolina? Starting a photography business can be a great way to turn your hobby into a lucrative career. Here is a step-by-step guide to help you get started.

Market Size & Target Customer Base

Concord is a growing city with a population of over 96,000 people. There is a growing demand for portrait photography services in the city. Your target customers can be individuals, families, couples or businesses. You can also target specific niches such as schools, weddings, and events.


Before starting your business, you need to invest in quality equipment. Below are essential items that you should have in your photography kit.

  • Camera body and lenses
  • Sturdy tripod
  • Lighting equipment, such as flashes or softboxes.
  • Computer and editing software
  • Backdrops and props

Pricing Strategies

Determining your pricing strategies is another essential step. Research the market and determine what the competitors are charging. Depending on your experience level, you may choose to charge by the hour, session, or offer packages. Be sure to account for your expenses while setting prices.

Marketing Tactics

  • Marketing your portrait photography business is crucial to make a name for yourself in the industry. Below are some marketing tactics that you should consider:

  • Build a strong online presence through social media platforms, such as Facebook, Instagram, and Twitter.

  • Display your work on prominent photography websites.

  • Attend local events like wedding expos, festivals, local markets and network with potential clients.

  • Organize a local photoshoot event and offer discounted packages to attract potential clients.

Essential Skills

Running a successful portrait photography business involves a set of skills beyond just taking photos. Below are a few essential skills every portrait photographer should possess and how to improve them:

  • Communication skills - Practice communication skills to interact with clients effectively.
  • Technical skills - Focus on mastering the use of your camera equipment and editing software.
  • Creativity - Work on developing a creative eye and explore unique perspectives and compositions.
  • Customer Service - Deliver excellent customer service by keeping punctuality, building rapport with your clients, and resolving their issues.

In conclusion, starting a portrait photography business in Concord, North Carolina, requires determination, hard work, and continuous learning. By following the steps and marketing strategies mentioned above, portrait photographers can establish themselves as experts in the industry while providing exceptional services to their clients. Good luck with your new venture!