Looking Ahead: Expanding My Photography Business in 2024
The holiday season is behind us, and as we step into the new year, it's time to reflect on what we've accomplished and what lies ahead. For me, 2024 is all about growth and expansion. As I wrap up another year of capturing school sports and events, I’m excited about the possibilities for expanding my reach and client base.
Looking Beyond the School Year
As this school year winds down, I’m already thinking about how I can broaden my scope. While I’ve built a strong foundation in sports photography, I’m considering branching out into other sports beyond what I currently cover. By expanding into new teams and activities, I can offer a wider range of services to parents, students, and organizations who value high-quality event photography.
This could also mean targeting more schools and community events, expanding from the local teams to larger regional or even state-wide events. With high school sports season shifting through different phases, I’m ready to take on new opportunities that come with each season.
Streamlining Scheduling with GFCrew
To keep things organized, I’m looking into reverting back to using GFCrew for scheduling players and coverage at games. This system helps me stay efficient, making sure that I don’t miss out on any important moments while ensuring players and families can easily get scheduled for their shots. With more games and events on the horizon, efficiency will be key in delivering timely, quality service to everyone.
Expanding Coverage After Brayden Graduates
A major change this year is that Brayden, who has been a key part of my team, will be graduating. While I’ll miss having him around to assist at events, his graduation opens up the opportunity for me to take on even more games and assignments. It’s bittersweet to see him go, but it’s also a sign of growth in my business. I’m excited to take on additional events with the extra time and coverage, offering more availability to capture moments that matter.
Growing My Client Base and Expanding My Reach
In addition to expanding the types of sports and schools I cover, I’m also focusing on reaching more people. One of my primary goals this year is to increase my visibility and connect with more potential clients. This means leveraging social media platforms to share my work, collaborating with schools and teams to offer exclusive packages, and even creating special promotions for returning clients.
As I continue to refine my style and services, I’ll be looking for ways to stand out in a competitive market. Providing personalized services, whether through custom team photo packages or individual portraits, will help create a unique experience for everyone I work with.
Here's to 2024!
The new year brings exciting possibilities, and I can’t wait to see where it takes my photography business. With a focus on expanding my reach, offering more coverage, and delivering exceptional results, I’m ready for all the new challenges and opportunities that lie ahead. Thank you to everyone who has supported me on this journey so far, and here’s to capturing more moments in 2024!
